Exploring Game Monetization with Unity Ads

by Liam Cubicle Published April 2, 2024

Revenue is a critical factor determining a game’s success. Unity acknowledges this importance and offers monetization solutions for its creators through Unity Ads.

This article aims to provide insights into Unity Ads, including what it is, how it functions, and the benefits it offers to game developers.

What is Unity Ads?

Unity Ads

Unity Ads is Unity’s monetization solution designed specifically for games built with the Unity game engine, particularly for mobile games. It enables mobile game developers to monetize their applications through advertisements.

Why Use Unity Ads as a Mobile Game Developer?

Unity Ads

There are numerous advantages to using Unity Ads as a mobile game developer. Many publishers and developers already benefit from the substantial returns it provides. Unity Ads not only helps generate revenue from mobile games but also enhances the user experience. It seamlessly integrates with projects, boosting revenue and engagement.

Unity Ads offers various features tailored to developers and publishers, including in-app purchase (IAP) options for full control of in-app economies, ads management tools, and a real-time dashboard for monitoring and informed decision-making.

In summary, Unity Ads is essential for mobile game developers using Unity, offering effective monetization options.

Explore more benefits of Unity Ads here.

Getting Started with Unity Ads

Unity Ads

Now that you understand the significance of Unity Ads, let’s dive into setting it up for your Unity projects.

First, ensure your Unity project is configured for Unity services, granting you exclusive access. This involves linking your project to a Unity Service Project ID via the Unity Services website. For detailed instructions, refer to this resource.

Once your project is linked to Unity services, proceed to set up Unity Ads:

  • Open your project in the Unity Editor.
  • Navigate to Windows > Services > Ads to access the ads configuration window.
  • Enable Unity Ads and follow the prompts.
  • Explore the Code samples tab to implement ads into your project using available code options.

By following these steps, you can successfully integrate Unity Ads into your project.

For additional resources on implementing ads:


Thousands of game publishers and developers are reaping the benefits of Unity Ads. If you haven’t started monetizing your game yet, it’s time to get started.

Visit the Unity Docs to learn more about utilizing Unity Ads.

Free download: Indie Game Marketing Checklist

Download now


intro to unity

Don't forget to share this post!

Popular assets for Unity

See all assets ->
    Cutting-edge volumetric fog and volumetric lighting with support for transparent materials.
    Volumetric clouds, day night cycles, dynamic skies, global lighting, weather effects, and planets and moons.
    A lightweight procedural skybox ideal for semi-stylized projects.
    Image-based Outlines for 2D and 3D games with variable line weight, color, and displacement options.
    Drag-and-drop ready-to-use ambient, impact, and spell particle effects.
    Per-pixel gaussian blur on your entire screen, part of the UI, or in-scene objects.

Free Indie Game Marketing Checklist

Learn how to make your game successful with this handy checklist.

Download for free