This Indie Game Marketing Checklist offers a comprehensive guide for indie game developers to effectively market their games and ensure successful launches.
Crafted by Arya Wirendra & Michael Sacco from OccaSoftware, it emphasizes the importance of understanding Marketing as a holistic process that undergirds your game development lifecycle, from ideation and pre-production through delivery and post-release management.
It further emphasizes how developers can understand and apply the four Ps of Marketing: Product, Price, Place, and Promotion, and provides actionable steps to address each aspect throughout the development process.
This checklist serves as a comprehensive baseline for indie game developers to conceptualize how to understand Marketing in gaming context, and how to approach marketing for their games. Following this checklist will lead to more successful launches and sustained success for game developers.